What's new 01/12/2003
Red Ribbon Centre Activities on World AIDS Day 2003
The World AIDS Day, which falls on 1 December each year, is a day of focus internationally for the World AIDS Campaign, for promoting awareness of AIDS.
The theme for the Campaign for the years 2002-2003 is "Stigma and Discrimination" bearing the slogan "Live and Let Live".
To commemorate World AIDS Day 2003, Red Ribbon Centre will launch the following events:-
- In collaboration with the Centre for Disease
Control and Prevention (CDC) China, and Radio Television Hong
Kong, a joint publicity project has been developed. The official
host of the project is the Ministry of Health, China.
The project comprises the following three components:
- Creation of a song "Walk Together 同行"
which carries the theme of promoting the acceptance of people
living with HIV/AIDS. The song is a collaborative work, as
the composer is a Hong Kong musician while the lyricist is
a youth volunteer from Mainland China. The song will be performed
in Putonghua by local popular artists Mr Andy LAU and Miss
Sammi CHENG.
- Production of a Chinese educational film 《Love Under
The Sun 愛在陽光下》for appealing to public on HIV prevention
and care. The 15-minute musical film will be produced by famous
international filmmaker Mr Johnnie TO and will be cast by
more than thirty local and Mainland artists.
- Production of media and publicity events to tie in with (a) and (b), viz:
- The premiere of the education film launched in a charity show organised by the Ministry of Health, in Beijing on 27 November 2003, featuring Mainland and Hong Kong artists to appeal to young people for the promotion of awareness on HIV/AIDS and the acceptance of people living with HIV/AIDS. The charity show will be edit and broadcast at RTHK Radio 2 at 4pm to 6pm on 13 December 2003.
- Web premiere of the musical film on 1 December 2003 World AIDS Day at https://www.rthk.org.hk .
- Announcement of Public Interests to be broadcast in both Hong Kong and Mainland China around the World AIDS Day;
- Creation of a song "Walk Together 同行"
which carries the theme of promoting the acceptance of people
living with HIV/AIDS. The song is a collaborative work, as
the composer is a Hong Kong musician while the lyricist is
a youth volunteer from Mainland China. The song will be performed
in Putonghua by local popular artists Mr Andy LAU and Miss
Sammi CHENG.
- In Hong Kong, sexual contact has all along been
the major route of HIV transmission. Sex education is therefore
crucial in preventing the spread of HIV infection locally. With
technical support from the Red Ribbon Centre, the RTHK eTVonline.tv
establishes a sex education website: http://www.SexEdonline.tv,
and a launching ceremony is to be held on 1 December 2003 in New
Town Plaza Shatin.
The website, establishes by phases, presents sexual health (physical, emotional, mental and societal well-being related to sexuality) of people by working across the life span from childhood to adulthood and aging focuses in age related areas of development (parenting, love, sex, courtship, relationship etc). The interactive approaches of the website includes content such as letterboxes and advices from professional bodies to effectively communicating people in all walks of life. The professionals are being experts in sexology, sex education, psychiatry, social work, religion, law and medicine.